A food delivery app that caters to diverse food and diet groups
A food delivery app that caters to diverse food and diet groups
Food-Hut is a B2C mobile app that provides customers with a wide variety of delicious meals. It is designed with simplicity and a user-friendly interface, thereby making the order to delivery process seamless. Food-Hut caters to both vegans and non-vegans. It allows customers to customize their meals based on their preferences or dietary restrictions, and also have access to nutritional information. It aims to address the needs of multiple diet groups and promote inclusivity.
• Most customers are occupied with their daily activities, and having to prepare
meals can be tasking, especially for large families catering for vegans and non-vegans.
• For most users, it can be quite stressful keeping track of the different meal deliveries
when ordering from different food apps, just because most food apps do not cater to diverse
diet and food groups.
• Most users often complain about limited payment options and the inability to track
their orders which is quite frustrating.
• Food-Hut app is a mobile app that caters for both vegans and non-vegans, and allows users
to place orders from the comfort of their homes.
• It addresses users pain points such as diversity of the app, seamless payment methods and
food delivery options.
• The app provides flexibility and convenience for users, saves time, and allows users order
for third-party like friends and family.
My Role
User Experience Designer
Responsibilities
User research
Wireframing
Prototyping
Iteration
Accessibility check
Tools used
Figma
Project duration
8 weeks
The design process carried out was extensive and thorough in order to meet the needs of the users and business and provide the best experience for both.
In this stage, I empathized with the users and carried out both qualitative and quantitative research which helped me get more insight on how users feel, what they need and how to provide solutions to their problems.
The target users were individuals from age 15-60. I conducted several survey researches using a questionnaire and WhatsApp, and generated data from customers that frequently use a food delivery app. The input provided by these users was used to further assess the user experience and identify the challenges commonly associated with food delivery apps.
In this stage I devised various means to elevate the functionality of the app and its user experience. I empathized and understood the users pain points, and these aided in providing possible guidelines to feasible solutions
To evaluate the business standing in its environment, I carried out a competitive audit on two major competitors.
• Customize Order Delivery Time
Providing the option for users to select their desired delivery time as
opposed to their order being delivered by the restaurant at their standard
delivery time makes it more convenient for the users, and this improves the
user experience.
• Diversity of Product Range
Providing a variety of meals and catering for different diet groups increases
the app's traffic flow and helps it reach more users.
• Order-Delivery
The ability to track orders in real time will effectively pacify the user
in their anxious state. This feature makes it easy for the user to communicate with the
delivery rider or customer service in case of a detour.
• Order History
This feature reduces the time spent by the user on the app by allowing the
user to have access to previous orders, thereby making it easier and faster to
place a similar order.
This shows the user flow towards completing a task on the app. It is informative and straight-forward thus making the user flow easy for the users.
The usability studies carried out was to evaluate the efficiency and ease of use of the app by testing it with potential users.
To observe how users relate with and accomplish a given task using the app.
Moderated remote usability study.
To evaluate the Food-Hut mobile app, I relied on usage metrics in conjunction with the
following usability measures;
Completion rate
Number of errors
Efficiency
Effectiveness
Satisfaction
• Users need easy access to other diet groups in all meal categories.
• Users were unable to get through the delivery detail section as they found the
section void of certain relevant information.
• Users wished to use the search function in the food category page.
• Users wanted the option to track deliveries right after checking out, as they
felt that was the next line of action for them.
The colour choice was made to appeal to users of the product. The text fonts are both visible and clear. The logo is simple and yet suitable for the product, while also conveying its purpose.
• Through the creation of Food-Hut, I’ve been able to provide comfort for a lot of users. The app is fully optimized and caters for the needs of many users.
• How important market research is and how important it is to not be biased
with qualitative and quantitative research.
• The importance of redesigning and improving on the designs with respect to
accessibility for the users.
• Individuals operate apps differently and understanding this helped in
developing the app structure and usability testing.
